Procter & Gamble’s Tampax brand has updgraded Tampax Pearl Active tampons. Some women may admit that they avoid working out when on their period, due to leaks and discomfort, interrupting active women’s workout regimens, but Tampax Pearl Active is period protection that moves with the body for up to 100% leak-free workouts making it easier to keep consistent every day of the month.

As part of the launch, Tampax Pearl Active is teaming up with fitness-guru and HBFIT founder Hannah Bronfman in 2018 to inspire women to #GetInMotion and find a personal fitness routine that keeps them active all year long. 

“Did you know that 80% of New Year’s Resolutions fail by February1? If your resolution is fitness related in 2018, stay consistent, be active and keep moving,” says HBFIT founder, Hannah Bronfman. “It takes 21 days to form a habit and that means in just one month you can create an active routine you can stick to this year. This also means you will need to push through your period and keep moving throughout that week. It’s important to have period protection like Tampax Pearl Active that moves with your body for up to 100% Leak-Free workouts so you can walk, pulse, run and bend all month long.”

To prove to women across the country that period leaks are one less reason to keep them from lacing up their sneakers in 2018, Tampax Pearl Active has partnered with 24 Hour Fitness clubs nationwide to put the product to the test when it matters the most – while they’re moving. During the month of January, participating 24 Hour Fitness locations, members and guests will sample new Tampax Pearl Active tampons with MotionFit Protection in the women’s locker rooms.

“Tampax is on a mission to ensure that women feel protected so they can #GetInMotion and keep moving every day of the month,” says Amanda Hill, Tampax brand director. “Women don’t have to wreck their resolutions this year and can stay active thanks to Tampax Pearl Active’s superior MotionFit Protection that moves with their bodies to help stop period leaks no matter the activity they choose.”

Tampax Pearl Active tampons are available in a variety of absorbencies. The product also features completely re-designed packaging featuring a crisp, clean white box and is available at all major retailers.